Through Abano’s investment in Bay International, we have two audiology networks. Our primary network is in the sophisticated Australian market and we have a very small group of stores in South East Asia, where we are testing the opportunity.
We have a retail model, with our audiology stores located in high traffic shopping malls and retail locations. The Australian management team, led by Eron Plumb, has extensive retail experience and this is reflected in the business’ improving performance.
Our proprietary self test touch screen hearing test is an important lead generator for the business and allows our team to conduct hearing tests offsite and refer customers back to a Bay Audio store if further diagnosis or assistance is required.
In Australia, we are now generating an average of 5,500 self test touch screens per month from locations as diverse as the Royal Easter Show and Bathurst, as well as through our partnerships with Terry White Chemists and Quality Pharmacy Group.